Thursday, February 7, 2013

Big Data is NOT a product

Sometimes, the salesman just want to sell something to meet the number. They don't understand what they are selling, they just want to close deal. As general rule of thumb that I believe everybody should know about it, in order to sell any product, the product must be able to meet a basic principle, customer's requirements. Yes, you can close the deal by promising and highlighting a lot things, however, if there is no value to customer by implementing the product, then, sadly it is not the right product to be used.

Big data is not a product, it's a solution

I met one of the salesman from one of the largest IT company in the world. He was trying to pitch about the capability of his company's big data appliance. He highlighted to me, "Put this appliance in the data center, and there is it. You got yourself a big data solution out of the box". Is it?

No, the salesman got it wrong. All wrong. Selling a solution is way different than selling a product. We can't get big data solution by just buying an appliance. It is more than that.

However, I did asked him what does it means by "a big data solution out of the box". He responded that "the appliance can store and analyze  unstructured data". Does this sufficient to be called a big data solution? 

No, he got it wrong again the second time. Yes, storing and analyzing unstructured data is considered one of the pivotal elements in big data philosophy, however, it is not the only items that defined big data.  Big data can be many things depending with who you talk to.  The scope of big data is broader than just analyzing unstructured data. There is an organization that I met called their big data agenda as part of BI initiative. Big data can be many things.

Don't embark on something for the sake of following the trend

Many organizations are looking at big data from product-perspective. The main reason is that they would like to follow the trends. When people discuss big data, they want to be part of the conversation. They choose the product first without knowing what they want to achieve. They look at the product as a way for them to enable  big data in their environment. This is definitely a difficult path they are taking and eventually they will end-up making the business to follow the product's requirements and constraints. A product should by right follow business requirements. 

Big data should come from solution-perspective and not a product-perspective. In order for the organization to start getting something valuable from big data, the organization needs to start asking the right questions. What is the problem that we would like to resolve? What are the rules or model associated with the data that we would like to fed in?

Immeasurable Effect

Big data definitely has an immeasurable effect toward the way organizations are looking at many things. Organization which understand how to decipher their data and uncovering value out of it will definitely will be more competitive in their line of business as they can feedback faster in the market.

Tuesday, January 1, 2013

Big Data: Analytic Dashboards

Have you ever wonder how we convert from the messes raw data into meaningful dashboard with analytic capability? Here's some of the screens that we can share with you. Interesting?









contact us for more info: sales[at]bluesify[dot]com

:)

Happy New Year 2013!

Each new day is a blank page in the diary of your life. The secret of success is in turning that diary into the best story you possibly can. This New Year, may you be blessed with hope for better tomorrow, love to fill up your heart, warmth in your hearth, and happy smiles of your family. We wish you Happy New Year and diary full of best stories ever written in your life.



Happy New Year 2013 from Bluesify's Team!

:)

Tuesday, December 25, 2012

Big Data : A growing interest in Malaysia

Bluesify is a company that is specializing is making the data to be more meaningful and insightful. We work with various organizations in various capacities and use cases that require understanding of the data and information in many angles.

Big Data is still new in Malaysia. Currently, the understanding of Big Data in Malaysia is pretty much the same thing when people would like to understand "Cloud Computing" back then 3-4 years ago. Those days, people looked at "Cloud Computing" as a new way to deliver resources and efficiencies in IT. Too many questions posted and asked regarding "Cloud Computing".

But now, "Cloud Computing" is an important element in most of the organizations in Malaysia. Virtualization is the preferred approach to deliver IT resources.

When we talk about Big Data, the same situation applies. It is a new thing but an inevitable topic in most of the organizations. Definitely it is important topic because for most of the organizations, more and more data now are in electronic forms. Organization relies on digital data to run business.

As a company that is delivering Big Data solution in Malaysia, we notice a significant interest revolved around how to make use various data to deliver better services to customers. Organizations understand the important of analyzing and correlating their data to begin uncovering business insights from the quickly growing streams of data flowing into and throughout the business.

As the number of digital data in an organization is increasing, it is important for the organization to get  the fundamental of Big Data right at the first place. It is not about commissioning a big 'Big Data' appliance in the organization, it is about understanding what and where to look for.